Gillette wants its “SEXIST PIG” customers back!
Of course, this only comes after Proctor and Gamble reported a total quarterly loss of $12 Billion.
Liberty Horn wrote an article earlier this month on how Gillette attacked men labeling them as “white sexist” males who like to bully people.
The company vilified white males in an ad that cost them dearly. In that particular ad, of the 43 “abusive” males in the ad, 42 were white.
And of the 8 “hero” males in the ad, 7 were black.
As of today, the ad had 800 thousand likes and 1.5 MILLION dislikes on Youtube alone.
This past month, Reuters reported Gillette lost $8 Billion in the second quarter alone.
Here’s the video that cost them billions:
Now Gillette says they’d like to “shift the spotlight from social issues to local heroes” by releasing an ad using an Australian firefighter.
Wow! What a shift, right?!
I mean, could there anything more masculine than a firefighter?!
Here’s the new ad they released:
Proctor and Gamble blamed their sudden shift on two factors: Currency devaluations and prices wars with competitors.
The firm hasn’t publicly connected their losses with the failed politically driven market strategy, attacking males on toxic masculinity, but say they are headed in a different direction regardless.
Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad delving into “toxic masculinity” caused a customer backlash.
The new ad, which launched last week, stars Australian firefighter and personal trainer Ben Ziekenheiner. “I’ve been a firefighter for 19 years,” Mr. Ziekenheiner says in the ad…
…In January, Gillette sparked an online firestorm and boycott threats with an ad about the #MeToo movement challenging men to “shave their toxic masculinity.” The ad, which depicted various scenes of men bullying and catcalling women, asked, “Is this the best a man can get? Is it?”
The “We Believe” ad was labelled by some in the media as an “attack on men”, but others praised the brand for starting a “conversation”. In May, Gillette followed up with an ad featuring a father teaching his transgender son how to shave for the first time.
While the “First Shave” ad was generally well-received, it was widely seen as Gillette doubling down on its push into social issues. In response to one Facebook comment, the company said, “We believe brands play a role in influencing culture and have a responsibility to use their voice for good.”
Pressed on whether Gillette would continue to talk about divisive issues like toxic masculinity, Mr. Airan repeated, “We will continue to represent men at their best. This is our purpose and has been our purpose consistently for 118 years and that is not changing.”
Gillette’s slogan went from:
The Best a Man Can Get
Is This the Best a Man Can Get?
The Best a Man Can Get…
…because we took a chance on a politically-driven ad and lost BILLIONS of dollars attacking men on toxic masculinity.
What do you think of Gillette’s politically driven ad attacking men on toxic masculinity?
Leave a comment below and let us know what you think.
~Sounding the Liberty Horn!
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